Volvo Only the Lonely

Volvo Only the Lonely

In Lebanon, there are only a lonely few who adhere to laws when driving. We created a campaign to honor the ones who dare to stand alone when doing the right thing.

Inspired by Volvo's Swedish functional and experiential design, we created a social experiment with installations around Beirut to see which few would use the pedestrian crossing and taxi hailing zones.

We celebrated the lonely heroes who dared to do the right thing in a country filled with wrong-doing.