Long story, short.
Most days, I'm a words girl. Every day, I'm an ideas girl.
I bring goodness to brands because, let's face it, people want the world to suck a bit less.
I was born and raised in Miami where I wished I could be one of those people who write that juicy writing that goes on the back of shampoo bottles. Moved to Beirut where I soon learned that "copywriting" was a thing. Somehow found myself living the agency life while loving every second of its miserably restless existence.
Awards & Honors:
- Cannes Lion 2019 – Brand Experience & Activation - Bronze Prize [Agency’s first international award]
- MENA Effies 2019 – Gold Prize
- MENA Effies 2015 – Bronze Prize
- Pikasso D’Or 2019 – Grand Prix & Gold Prize
- 3 Shortlists in Cannes Lions 2019
- 5 Shortlists in Dubai Lynx 2019
- 1 Shortlist in New York Festival Advertising Awards 2019
- American University of Beirut - Media & Communications Lecturer 2018-2019
- Invited Dubai Lynx Festival Speaker 2020
My Favorite Clients:
- Red Bull
- Reckitt Benckiser
- Dubai Tourism
- Abu Dhabi Digital Government
- Ferrari World
- Ooredoo Telecom
- Saudi Telecom Company