long story, short.
i'm a full-time ideas girl, part-time words girl.
i thought the future would be cooler. so i work to make it as cool as mini-rita thought it would be.
i was born and raised in miami, which i can summarize as: cuban medianoche sandwiches, pastel art deco aesthetics, and the occasional destructive hurricane.
i soon moved to beirut where i studied political science, wrote essays for money, and partied. those three activities led to my realization that "copywriting" is a thing, and was incidentally just the thing i wanted to do. found myself living the agency life while loving every second of its miserably restless existence.
went on to win big awards and big businesses.
awards & honors:
Cannes Lion 2019 – Brand Experience & Activation - Bronze Prize [Agency’s first international award]
MENA Effies 2019 – Gold Prize
MENA Effies 2015 – Bronze Prize
Pikasso D’Or 2019 – Grand Prix & Gold Prize
3 Shortlists in Cannes Lions 2019
5 Shortlists in Dubai Lynx 2019
1 Shortlist in New York Festival Advertising Awards 2019
#10 Agency in Africa & the Middle East - Global Creativity Report 2019
American University of Beirut - Media & Communications Lecturer 2018-2019
Invited Dubai Lynx Festival Speaker 2020
my favorite clients:
- Red Bull
- Reckitt Benckiser
- Dubai Tourism
- Abu Dhabi Digital Authority
- Ferrari World
- Ooredoo Telecom
- Saudi Telecom Company