MENA Effies 2015 - Winner
In 2015, Herbal Essences wanted to launch their new, all natural range, free of parabens, silicones, and dyes. The brand's regional ambassador was pop singer, Lara Scandar.
At the time, Saudi women were not permitted to view live concerts and shows. So we called on Saudi women to create avatars of themselves, let their hair down, and indulge in a live musical concert.
We created the first-ever virtual concert in Saudi Arabia, allowing female viewers to watch, interact, and even get backstage access as their favorite pop star performed just for them.