Absolut Talks Trash

Since 2015, Lebanon has been drowning in its own waste. And in 2018, Sweden was looking for trash to power its cities. By the power of Absolut, and inspired by their Swedish philosophy of sustainability, I devised a solution and system for Lebanon to export its trash to Absolut's home of Sweden. For every container of Absolut Vodka brought to Lebanon from Sweden, we would send back tonnes of sorted waste in these containers from Lebanon.