Absolut Civil Love

Absolut Civil Love

Cannes Lions 2019 - Winner in Brand Experience & Activation

MENA Effies 2019 - Gold Winner 

Pikasso D'Or 2019 Grand Prix + Gold Winner - Digital 

Three Shortlists in Cannes Lions & Shortlist in New York Festival Adverstising Awards. 

Lebanon is a nation deeply divided by religious sect. This was further worsened by years of Civil War. The youth in Lebanon are still experiencing sectarian mindsets due a Civil War they never experienced. Inspired by Absolut's brand pillars, we called on the youth of Lebanon to fall in Civil Love. If the youth experience inter-faith love, they will blur the lines that divide Lebanese society.

But can the lines really be blurred when inter-faith civil marriage is not possible on Lebanese soil? 

Inspired by maritime and international law, I devised a plan to bring inter-faith civil marriage closer than it has ever been to Lebanon.