Diageo CSR

Diageo CSR

Diageo in Lebanon wanted to create a CSR campaign promoting responsible drinking.

We'd grown tired of the grim, dark tones of communication used for responsible drinking so we turned it into a light-hearted, casual, conversational campaign based on probable situations that occur when someone's had a bit too much to drink.

We even created public furniture and interventions that would serve as informal sobriety tests.